Deloitte Design Award

In an effort to improve Deloitte's image on-and-off campus, Deloitte Consulting launched a national campaign amongst its practitioners to create an identity for its new slogan: "Think. Commit. Do."

The design constraints involved three frames, each frame for one of the slogan. I decided to take a symbolic approach, utilizing the question mark (?), exclamation point (!) and Deloitte's own green period (.) to create the design.

The result was a winning design with Deloitte, which eventually became the national campus logo.